《FM2013》总监抵制盗版乐开怀，利润可观开发更爽
去年，Sports Interactive将他们的模拟经营游戏《足球经理》推送到了Steam上，由Steam独家专卖，当时是受迫于游戏被疯狂盗版的状况而做出这个决定。据Sports Interactive引用的数据显示，平均每当一名玩家购买正版《足球经理09》，就有其他四位玩家在使用盗版产品。http://2b.zol-img.com.cn/product/102_500x2000/571/cel8A7wxcU3OQ.jpg
足球经理2013 《足球经理》的Steam战略进展如何？工作室总监Miles Jacobson对MCV说，《足球经理2012》在发售的前两周并没有被盗版，“那段时间的利润帮助我们招了一批新员工。”确切的数字应该是17到18个，这使得该工作室的员工数增加到90个。 这里又引入了另外一个永无休止的话题：工作。Sports Interactive称，他们会将游戏利润投入到游戏开发中，这意味着他们将聘用更多的员工。 Miles Jacobson说：“这款新游戏有一个新体系，而且，在我们谈话的当口，它还没有被侵犯。如果这种状况可以再持续三到四周，我们和零售商都将从中受益，而归根到底，玩家将是最大的受益者。如果今年的状况好过去年，我们仍然会将收益部分用到工作室建设上，招募更多员工，以便开发出更有特色的游戏。”
完整原文：http://www.mcvuk.com/news/read/f ... the-pirates/0106876
FM 2013 is Sports Interactive’s most ambitious game yet. And if it can stay piracy-free for a few weeks, next year’s title will be even greater.
MCV discusses the game’s future with studio boss Miles Jacobson.
You’ve introduced a cut-down ‘classic mode’ to this year’s Football Manager. Why do that?
A few years ago in one of our post mortem meetings, I sat there and asked who in the studio had been playing the game. Most put their hands up but I was surprised at some of the people who didn’t because they’d been with us for a long time. I asked them why and they said: ‘Well, I’ve got kids now and don’t have time anymore.’
We’d been looking to do something console-wise again anyway. We went off and did a load of research; we did a poll with a few thousand people and presented the the idea of FM Classic as a console game. Everyone loved the idea but people were coming back saying “we don’t want it on console, we’ve got partners watching TV, we can play games on our laptop.” FM takes too long for that quick hour session and so that’s when we decided to do Classic in the same box as the PC title.
Our other new mode, Challenge mode, came about because it had done so well on the handheld and we thought it was worth adding.
FM 2013 has over 900 new features. Is that more than usual?
Yes. Last year, we celebrated over 800. This year over 900. There are more people in the studio now than we’ve had previously. We’ve taken on 17 or 18 people this year. We’re up to 90 now, which still makes us quite small. We’ve been somewhat ambitious this year, what with the fact that some of these new features were completely new game modes.
Has this raised the commercial expectations for the title?
Yes. I am expecting this will be the best selling version of Football Manager that we’ve ever had.
Pre-ordering gave access to an early beta of the game. Did that increase orders?
Giving people the chance to play the full game two weeks early has gone down very well. People have done it with multiplayer before; I haven’t seen it happen often for single player games. I advise everyone to steal it because the feedback we’ve had has been invaluable in finishing the game.
It has really helped everyone out. It’s helped retail judge the demand as well as giving the customer something great as a pre-order rather than a mug or a hacky sack that just ends up sitting in the corner.
Is piracy still a big issue? Do you have new measures to counter it?
Yes it’s a big issue. With the measures that we used last year, the game wasn’t pirated for two weeks. The extra sales that we got in that time has helped us to get the new members of staff this year. The new game does have a new system and, at the the time of talking, hasn’t been cracked. If we can hold another, three, four weeks, as long as we can really, it will benefit the retailers and ourselves and ultimately, the consumer as well. If we do much better this year, we’ll be investing that back into the studio, take on more people to be able to do more features.
Could a micro-transaction or DLC model help you generate revenue from pirated games?
With FM Classic there are ways that allow you to accelerate your progress in the game, much like the Mighty Eagle in Angry Birds. So we have chargeable things like that. we also have DLC in Challenge Mode as well, which gives us the possibility for more challenges throughout the year – as long as people are playing that mode.
We also have a free-to-play MMO coming out in January in South Korea, which uses micro-transactions. So it is a model we are experimenting with. I prefer to think of things as being good value for money in that side of things. If you think that the mean average play time on Football Manager 2012 was 129 hours, for ￡30 I’d say that was pretty good value for money.
But I don’t think that going out at a cheaper price and having more paid-for content on top would actually curb the piracy situation. What I gather from the other developers I talk to, piracy is just as bad with the 69p apps as it is on ￡6.99 apps. People either want to pay for it or they want it for free, there doesn’t seem to be a middle ground.
You’ve been making football management games for 20 years. How do you stay motivated?
There is always more that we want to do. I have got features set for the next three versions already. I also still love the game. I am still motivated in making games. Yes we make the same genre of game each year, but if you look at the difference between the first game I worked on at Sports Interactive – Championship Manager 2 – to what we are doing on FM13, they are very different games. One is a game, and the other is a football management RPG simulation, that just happens to have a football management game mode in it.
What keeps me going is I don’t think we are any way near where we want to be commercially or critically. When we have 100 per cent Metacritic score and when every household in the world – that has a football fan in it – is playing our game, then maybe that is job done. But until that point, why would I want to stop doing the best job in the world?
Why have you sponsored Watford?
It is a good commercial deal. I got accused after doing it that perhaps there was bias as I support Watford, but I doubt we’d have been offered the deal if I didn’t know people at the club. When you have Zola coming in as manager, the exciting players that we have and the coverage that’s on Sky and BBC, it made perfect sense. It increases awareness to our audience, which is football fans. Our audience is more football fans than gamers. Retailers tell me they have customers that they only see once or twice a year for us and sometimes for FIFA. We don’t sell to your typical audience.
Does this audience mean the game still sells better on the High Street than digitally?
Yes. Our bricks and mortar percentage is much higher than most of the other stats I see banded around.
How have your portable versions been performing and what can we expect from them going forward?
They are doing better than we ever thought they would. The PSP version still continues to do well, so we have a new PSP version coming out this year. And then there will be new iOS and Android versions before Christmas.
It’s part of what we are trying to do at the studio in entertaining as many people as possible with our work. Before our largest audience was 18 to 26-year-old males. But now with handheld we are getting people younger and older. With FM Classic we are going to be getting some older people back into the series, but also some younger people trying it out for the first time. We just want to broaden our audience as much as we can.
Will you bring FM?to consoles?
We have no plans to come back to console. We are going to leave that to Sonic and Aliens.
I’d have thought Football Manager would work well on Wii U.
A few people have mentioned that to me. I’ve not seen a Wii U yet. I’ve not had one to play. I’ve got one pre-ordered. So who knows what’ll happen there? But at the moment we have no plans to come back to console.
What do you make of the renewed focus on PC games at the moment?
I always found it hilarious that people were writing off the PC market. The PC market is there if you are delivering the right games. In the same way that the console market is there if you are delivering the right games for it. When we made console games we weren’t delivering the right games, and that’s why they didn’t perform well.
PC is alive and well and not just digitally but at retail, too. It’d be nice for retailers to be supporting PC more, because a lot have been cutting back on shelf space. Of course the Chart-Track numbers are going to drop if people are finding it harder to find the games. But for us, Blizzard, Maxis, Creative Assembly and Firaxis, we’ve continued to do well on the PC. As have some niche titles. Consoles have always been cyclical, PC has always been there and will continue to be until someone decides people will no longer have computers anymore. 悲喜两重天？ 支持，有钱了才能做更好的游戏，尤其是FM这种老玩家占绝大多数用户的 {:em01:}支持，，， 支持，小众游戏生存之道 可是这几年FM感觉除了有2D变为3D，其它变化都不是很大啊 我以后只能看你们玩了{:em83:} 爆棚不如建议si做个中国市场调查 小众游戏越来越小众，尤其是每一代都变化不大的游戏 我要打折啊 还是希望能越来越好吧！ 得入正了 {:em46:}众屌只有省钱了 天朝如果200多，又没破解。等着越来越小众吧 天朝如果200多，又没破解。等着越来越小众吧
左倾 发表于 2012-11-26 13:02 http://www.playgm.cn/images/common/back.gif
这种游戏从来不会考虑到天朝的。。。你何必说些没必要的气话。。。不想出钱又想玩好游戏，这个世界哪有这种道理 回复 14# gz18mo
+1 还是买正版吧 回复 13# 左倾
如果大众的代价就是无数人玩盗版，之后开会的时候说在遥远的国度有一大群人玩我们的游戏，但是我们在那个国度收入是0的话，我相信SI不会这么2的。他们不像微软，有底气认为每年有大批的企业用户加入反盗版运动里。他们如果像你想的那么做的话只会让游戏越来越大众但是收入越来越小众。
所以你这种想法都是强盗逻辑。发泄一下可以，但是毫无讨论价值。 支持，帮顶一下 :ljh061)每当看到这种介绍性文章，我都有种在看argument的错觉…… 好吧，，，你們也賺夠了
1個月後，就是DEC 1st左右，就完美破解出來吧
我們等得快瘋掉了